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Electronix Express Newsletter
February 2007 Issue
Welcome to the February 2007 Issue of the Electronix Express Newsletter
1. Using Mobile Phones to Boost TV Ratings
Broadcasters who invest in technology and arrange effective partnerships with mobile carriers are achieving impressive results. Technological pitfalls and disputes with mobile carriers have dampened the enthusiasm of TV broadcasters for programming that invites viewers to interact with it through text messages over their mobile phones. But some broadcasters have underestimated the strengths of SMS-TV, an effective direct-marketing tool that also boosts ratings. Research has revealed that well-executed SMS-TV interactivity significantly increases the viewers' loyalty to programs and can increase ratings by 20 percent for mass-market shows. In addition, viewer loyalty is up to 100 percent for niche programs on pay channels. Many believe a partnership between mobile carriers and TV broadcasters is the future of television programming.
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2. The Potential of Digital Flight Data Recording
Until recently users have not been able to fully realize the benefits of digital technology in flight data recording because of the absence of a widely accepted standard. During the first generation of digital recording products, individual manufacturers developed their own proprietary solutions without any means for interoperability and data interchange.
That is all changing with the adoption of IRIG 106 Chapter 10, the digital onboard recorder standard, the culmination of several years' co-operative effort by the Range Commanders Council, manufacturers and users. This new recording standard is leading to a revolution in the way airborne telemetry data is captured, recorded, analyzed, and distributed by standardizing the digital data recording directory and data format for random access digital media.
In addition to the standardized file structure and data format, IRIG 106 Chapter 10 provides well-defined control and download interfaces and secure erase procedures. The most obvious advantage of the new digital standard is the ability to take a recorded media cartridge from any vendor's flight recorder, download it via a standard interface to a PC and analyze it with a compliant software package from any other vendor.
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3. Wireless Kit Monitors Health Lifestyles
Sensium, a ultra-low power wireless system for health and lifestyle monitoring applications, was developed by Toumaz Technology.
The Sensium module can be attached to the body with a sticking plaster to enable non-intrusive, continuous monitoring and analysis of ECG and temperature, and one other vital sign such as respiration or activity level.
The module incorporates Toumaz's Zoum RF transceiver which forms a wireless data link and can transmit personal readings to a Zoum-enabled SD card or USB module. The SD card plugs into any standard PDA or mobile phone running Windows Mobile 5.
A zinc-air battery can provide power to the unit for continuous monitoring for an average of five days.
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4. Why Do Women Drop Out of Electronics Industry?
More women are studying engineering, but failing to take it up as a profession according to a survey funded by the U.K.'s Economic and Social Research Council (ESRC).
The study, led by Professor Barbara Bagilhole of Loughborough University, found government initiatives encourage women into engineering, but they are often put off by the teaching and learning methods used in higher education, preferring a more practical and relevant curriculum.
Women who did move into the industry found that, thanks to the government drive to recruit more women into engineering, they were more employable.
However, this drive has also created the impression, sometimes wrongly, that they will be treated equally within the industry.
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5. Cyber Criminals Move Focus to Web
Security firm Sophos found that the US hosts more than a third of websites hosting malicious code, as well as sending more spam than other nations.
According to Sophos,lax security on US-hosted websites is one of the key reasons the US remains a hotspot for cyber crime.
The UK hosts 0.5% of so-called malware and sends out 1.9% of spam.
The number of websites being infected with malware or malicious software is on the rise with Sophos uncovering an average of 5,000 new URLs hosting malicious code each day.
Carole Theriault, senior security consultant for Sophos said, "the internet now represents the easiest way for cyber criminals to gain entry to corporate networks, as more users are accessing unregulated sites, downloading applications and streaming audio/video."
TOP TEN MALWARE HOSTS
1) United States - 34.2% 6) France - 1.8%
2) China - 31% 7) Taiwan - 1.7%
3) Russian Federation - 9.5% 8) Germany - 1.5%
4) Netherlands - 4.7% 9) Hong Kong - 1%
5) Ukraine - 3.2% 10) Korea - 0.9%
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6. Intel Eases Wireless Networking Connectivity
Intel Corp. unveiled today its Next-Gen Wireless-N network connection, an upgrade to the wireless component found inside its Centrino Duo mobile processors and other Intel-based laptops that helps consumers better connect to wireless networks.
The company recognizes that as notebook PCs increasingly download broadband-intense content such as movies, videos and music, a more powerful networking solution is needed.
Next-Gen Wireless-N technology addresses that need by offering users up to five times the performance and twice the wireless range while providing up to an extra hour of notebook battery life when compared to existing Draft-N products.
The wireless-N technology also aims to improve the home network experience especially when multiple people access their wireless network simultaneously and enjoy bandwidth consuming applications such as audio and video entertainment.
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7. Japan vs. Korea in U.S. Court
Toshiba filed a patent infringement suit in U.S. District Court for the Northern District of California claiming that Hynix is illegally using non-volatile flash memory technology that was developed and patented by Toshiba.
Flash memory, particularly NAND-based flash, is in widespread use in digital cameras, mobile phones and USB drives, making it an important technology in the digital consumer world. The original technology was developed by Toshiba in 1989.
The two patents involved in the latest case involve the manufacturing method for non-volatile memory and a more general patent for the technology itself. The suit identifies Hynix NAND part number HY27US08121M in particular. Toshiba is seeking an injunction against Hynix and whatever damages are appropriate.
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